There are layers when it comes to opens in a new windowco-packing—primary and secondary packaging. Different products and businesses will have different packaging needs. Just the same, some co-packers only deal in one or the other. Primary packaging is the first step for everything on any shelf, secondary packaging is a more specific process with safety in mind.
Primary packaging is the first thing that happens after the product is complete. It is the box the dog treats come in, the tube that holds the mascara. Primary packaging is what the consumer will put their hands on when they are using whatever that product might be.
The primary packaging of a product is what keeps it safe. It is the first thing that goes on and the last line of defense. Primary packaging will determine how useful a product is in the end. If the packaging is defective it puts your product at risk. Having solid primary packaging is important to the integrity of your product and your brand.
Brand and branding are key parts of the importance of primary packaging. Making sure your product looks presentable is huge in driving sales and getting your brand across. You want to make sure your logo is clearly presented, and your packaging is neat. If you display a disheveled product to the masses, that will be part of your brand.
Having a polished product out on the market is the best way to build up your reputation. A well-placed logo is quick and easy advertising. It doesn’t take a marketing team to know that effective branding is crucial to driving business. If done properly, primary packaging can build your brand just as well as other typical marketing strategies.
Secondary packaging is the sort of packaging you are more likely to see in a bulk store like Costco or Sam’s Club. This is the form of packaging that binds things together. For example, in a bundle of a dozen paper reams the primary packaging is the wrapper and the secondary is the plastic tie keeping them in stacks of two and the box holding them all together.
While you would still want your secondary packaging to look presentable, that’s not its primary function. It is about efficiency over all else. Keeping products together so they can be safely transported from warehouse to seller.
The process of secondary packaging is the last step before shipping. That makes it that much more important. Co-packers who deal in secondary packagings, like opens in a new windowIFS, have to make sure their packaging team is equipped and ready for the process. This is the final step that will make or break your product in transit.
Nearly every product will need secondary packaging of some kind. Just for transportation, tubes of toothpaste and deodorant containers need to be packaged into larger distribution boxes. Some products, like those that are connected by plastic rings, keep their secondary packaging at the store. However, something like boxes of soap would be packed en masse and then unpacked in the store.
Secondary packaging gives way to heavy-duty cardboard over delicate branded wrappers. Proper secondary packaging is extra assurance that your goods will reach the market unscathed.
When it comes to the differences between primary and secondary packaging, it’s a matter of ‘style’ over ‘sturdy’. Secondary packaging will keep the product looking good on the way to the retailer. Primary packaging will make your product memorable on the shelves and after purchase. Both forms have their level of importance, and that will vary from company to company.
It is important to understand your packaging needs before signing on with a co-packer. Some co-packers will assist in the design of logos and branding in primary packaging. If special secondary packaging is required some co-packers will help with those designs as well.
IFS takes care of primary and secondary packaging and even a bit more after everything is packaged to completion. To learn more about primary and secondary packaging and IFS’s services, speak to a specialist!