Product Launches

Product Launches are critically important to brand marketers, strategic planners and top management at Consumer Packaged Goods companies, because new products are the lifeblood of their future. But while terrific looking displays and powerful graphics can drive customer interest, fulfillment is often the most important factor in the success of a new product.

If the fulfillment of product launch displays isn’t executed perfectly and on time, everything about the launch promotional plan is adversely affected, meaning that planned expenditures tied to multi-million dollar television and print advertising campaigns can be wasted or sub-optimized.

Impact uses its broad capabilities to expertly implement product launches, with a combination of great design, flexible manufacturing, absolute inventory accuracy, comprehensive forward planning, 100% Quality Assurance and national distribution capability. IFS handles multiple promotional launches throughout the year, every year, and every product launch project is tracked with a tight, coordinated schedule and high visibility from IFS corporate executives. Impact works closely with every customer in every client department, to assure all activities stay on strategy, on time and on budget.

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